商品敘述：

Porcini''s Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini''s serves high-quality Italian cuisine made from fresh ingredients. Looking for expansion opportunities, management considers launching a new chain of lower-cost, limited-menu restaurants called Porcini Pronto. The new outlets will be located along busy interstate highway exits in the region and will serve outstanding Italian food at reasonable prices to both travelers and local residents. Management is concerned that a poor customer experience at Porcini Pronto could tarnish the company''s well-established and successful restaurant brand. The management team asks the vice president of marketing to develop the concept and to create an operating strategy for the new outlets. The VP must also analyze three alternative expansion strategies before management will make any commitments to the project. If Porcini''s builds and operates the new restaurants, the company will maintain complete control of operations and the customer experience but expansion will take a very long time. Franchising and syndication are two other options which provide faster expansion but introduce the risk of losing control of the brand. The VP must analyze the options and make his final recommendation.

涵蓋領域：

Consumer behavior;Cost accounting;Customer profitability;Expansion;Focusing on customers;Franchises;Franchising;Hiring;Hiring & employment;Incentives;Metrics;Motivation;New product marketing;Performance measurement;Product development;Quality management;Quantitative analysis;Recruitment;Syndication;Total customer value

相關資料：

HBS Brief Case Teaching Note, (4278), 14p, by Richard Luecke, James L. Heskett;
Spreadsheet Supplement, (4280), 0p, by James L. Heskett, Richard Luecke;
Spreadsheet Supplement, (4283), 0p, by James L. Heskett, Richard Luecke

哪些人也有訂購？